Add ImpactProduct to your Wordpress site

Navigate to Theme Editor

Login to your WordPress Admin console (generally at /wp-admin on your WordPress site). Navigate to the Theme Editor.


Header file

Locate the header.php file

Add the ImpactProduct JS Code

Paste the ImpactProduct code snippet before the line of code that says </head>:


Get Analytics

You are all set!

We are tracking every click now. Just open your product. Open our extension and get user metrics.


Frequently Asked Questions

Still not sure if Impact Product is right for you? You'll find answers to common questions below.

Where can I download your app?

Impact Product is a Chrome extension, so you'll need to download it from the Chrome Web Store before signing up. See above instructions. You can get our Chrome Extension h:

What is the Impact Product JavaScript code snippet?

Impact Product measures the user experience for any web page or product url that has ImpactProduct's JavaScript code (“JS Script”) added to it. Read more about the JavaScript snippet here.

How does the JavaScript code snippet work?

The JavaScript allows ImpactProduct to measure click events and URLs per visit. ImpactProduct's JS Script does NOT capture Personally Identifiable Information (“PII”). All data is aggregate and non-specific to any PII. ImpactProduct’s JS Script is an event listener that tracks HTML DOM events for any HTML page which has its code. This code ties the events to a specific element’s Selector. Below is an example of the Selector path that we would pull from the “Subscribe Now” button on ESPN. In this example, we would show all event data for that “Subscribe Now” button by linking it to it’s path. There is no need for for you, or anyone, to create custom event tags. In the event that an element’s Selector changes, you can merge Selector data from different elements into one chart. Note, is not a customer of ImpactProduct. We chose this example to highlight that the information that our JS Script would capture on your website or product is publicly available information.

The loading of the ImpactProduct JS Script should not impact page load. First, it is a small file, approximately 10kb. Also, it is downloaded by a browser only once per user and stored in that user’s browser cache. Once the JS Script is loaded (after first visit), ImpactProduct uses sendBeacon API to send page analytics requests to the server. This means that the data being sent does not impact site navigation. A user would not need to wait for the request to be complete before they can navigate to the next page.
Read more here:
Does the JavaScript track Personally Identifiable Information?

Nope. Your InfoSec team can rest at ease. The ImpactProduct Javascript does not track any PII. Instead it tracks HTML DOM events and aggregates the data. This is publicly available information to anyone who has access to an HTML page.

Do I need to create tags for each event?

No, you do not need to create tags for each element that you want to track. We track all events without any extra tags created. We call it “No Code Analytics” because once you add our JavaScript code to the head tag, you do not need to involve developers in tracking events or user flows.

Where can I find the JavaScript code snippet for my account?

When you initially sign up, you will get the code snippet in your setup wizard. See below screenshot.

Does Impact Product Open Source its source code?

We plan to open source code for our JavaScript. Curious to learn more? Reach out to: