What we believe

We believe that a great Customer Experience is at the core of product success.

We believe in empowering teams with knowledge of user behaviors and business outcomes, even if those outcomes are not what the team had hoped for.

We believe in cross-functional teams working collaboratively to achieve outcomes and impact.

We believe in marrying both Qualitative research and Quantitative analytical measurement.

We do NOT believe that more features is a winning strategy.

We do NOT believe that more story points means success.

Insights, not just analytics

Insights not data! ImpactProduct is designed to democratize a deeper understanding of how user behaviors are driving business goals. Our product is designed to be easy to use for anyone on your team, not just highly trained quantitative analysts. We want to provide actionable insights about user behaviors that are impacting customer experience and thus business goals. We do not want to simply create charts of clicks or completion rates.


Steven Cohn

Founder & CEO

ImpactProduct was started by Steven Cohn, a product obsessed, four-time founder. Steven's life motto is: I try hard to be a good Husband, Father and Entrepreneur. He prioritizes his wife (partner for 25 years) and his two boys. Steven's last company was Validately, a User Research & UX Testing platform, which was recently acquired by UserZoom.


Jeff Gothelf


Jeff helps organizations build better products and executives build the cultures that build better products. He is the co-author of the award-winning book Lean UX, Sense & Respond and Forever Employable.

Joshua Seiden


Josh is a designer, strategy consultant, coach, author and speaker who helps clients launch new products and services, and create more agile, entrepreneurial organizations. He is the author of Outcomes over Outputs. He is also the co-author of the award-winning book LeanUX and Sense & Respond.

Becky Buck


Becky Buck leads the Research & Strategy practice at Forge Studio, a digital design agency specializing in new product development for enterprise software.  Before co-founding Forge, Becky led UX teams at Amazon, Salesforce, and Varo Bank.